Branding a company or a personal brand is a key step to building a successful business operation. How we approach branding could greatly determine the trajectory of our entrepreneurial journey, and the fulfillment of our individual mission.

A well curated brand experience is no easy task. The amount of decisions that need to be made in the branding process can be overwhelming, and even after we output our efforts, we can be left with a less than satisfactory result.

• Why am I doing this?
• Why does this take so long? Could this process be simplified?
• How do I know I am on the right track?

These are some of the questions that haunt us during the branding process. In this session we try to find an answer to these questions by exploring a simple but expansive perspective to building a brand. We will discuss how we could confidently create a brand experience that represents us as individuals, and as business entities.