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Summer School: Natural Language and SEO, Score higher by writing better (Session #1) – Hebsite

August 23, 2018, 18:30 - 19:30

Do you know how ‘good’ Google nowadays is in processing languages? Learn how Natural Language Processing is influencing your website’s ranking in the Google Search results and how you can get better at writing clear, concise copy for your website!

In this session, which is especially targeted at people who own and/or manage the contents of a website, you will learn the importance of using natural and easy to understand language in the written contents of your web pages. But what is natural language? And how can you use the power of natural language to improve your search engine rankings? In this session we take a bird’s-eye view over the most important topics regarding the use of natural language in your written contents and how writing natural sounding contents can convert better and improve your search engine rankings. In the second part of the session we will take a quick look at Google’s natural language processing capabilities by utilizing the Google Voice Assistant and ask it some random questions to test its natural language interpretation power. Also we will play around with Google’s Cloud Natural Language service, which showcases the text analysis capabilities of Google’s AI and Deep Learning systems. You’ll learn how Google understands your contents and uses its language processing capabilities in its search engine rankings, thus influencing the ranking of your website as well.

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Details

Date:
August 23, 2018
Time:
18:30 - 19:30
Event Tags:
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