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Special Event: PfizerTalks with Rocco van den Berg (Philips Healthworks) and Edward Huizenga (Maastricht University) – moderation by Melissa Ablett (CIC Rotterdam)

November 29, 2018, 18:00 - 20:00


At Pfizer, our ambition is to build partnerships that enhance patient healthcare and meaningfully impact the healthcare system. We seek inspirational and challenging partnerships, both traditional and out-of-the-box.

We strongly believe knowledge that could positively impact healthcare via a holistic approach should be accessible to all. We also value the vast knowledge and experience available from influential thinkers across all walks of life.

Therefore, Pfizer introduces PfizerTalks, the knowledge platform where inspiring and knowledgeable minds come together to challenge the status quo, share their valuable insights and seek to learn from each other.

Attend a PfizerTalks during one of the Venture Café Thursday Gatherings and get the chance to network with the key note speakers during the network drink.

On this week’s PfizerTalks:

18:10-18:40 PfizerTalk with Rocco van den Berg, Innovation Lead at Philips Healthworks
With the model of open innovation being widely used and implemented, this talk will focus on how to prime a corporate into a successful collaboration machine. Having key stakeholders to look at new insights from different angles with an open mind and want to integrate them with existing roadmaps is a challenge that Philips Healthworks has already found an answer to by means of various different approaches and experiments. 

At Philips HealthWorks it is our mission to drive breakthrough Innovation and help to address some of the biggest healthcare challenges facing our society today. Operating right across the health continuum, HealthWorks has created methodologies and the necessary eco-systems to accelerate big healthcare ideas.

>>short break<<

18:50-19:20 PfizerTalk with Edward Huizenga, Professor Strategy, Innovation & Change at Maastricht University
This talk will be all about the next level of innovation by combining behavioural change, design thinking and technology. How to change the handwashing behaviour of young children or even bigger: ensure people stay tuned in a positive lifestyle!

Rooted in academia, concentrated on business. Maastricht University School of Business and Economics (SBE) is leading in the fields of behaviour economics and business.

>>short break<<

19:30-20:00 Panel discussion with today’s PfizerTalk-interviewees

Moderation of the interviews and panel discussion will be done by Melissa Ablett, General Manager CIC Rotterdam.

    . Edward Huizenga, Rocco van den Berg and Melissa Ablett


The PfizerTalks are powered by Pfizer


November 29, 2018
18:00 - 20:00
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