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Special Event: Dutch Lean Startup Circle

December 13, 2018, 17:00 - 20:00

Lean Startup Circle Meetup, hosted by Firmhouse, aims to bring the Lean Startup community together to share knowledge, get inspired and network. Speakers from startups and corporate innovation will share their best practices using the Lean Startup methodology to create innovative products and services.

This month’s Lean Startup Circle Meetup features a talk with Michiel Sikkes, co-founder of Firmhouse and Annie Chen from ScaleUpNation. Join us for great conversation and drinks!

17:00 – Doors open

17:30 – Talk by Michiel Sikkes

A show & tell about how Michiel has iteratively been launching his subscription business on the Firmhouse experimentation platform. From assumption-defining to initial smoke test to actual payment experiment.

18:00 – Talk by Annie Chen

Refresh your perspective with a new take on lean start-up, inspired by Charles Darwin and the research findings of ScaleUpNation. Expanding on her popular Lizards on a Tree talk from the Lean Start-Up summit, Annie will share stories from the world of biology that trigger you to imagine the possibilities for business growth and inspire you as an entrepreneur. Come and discover some of the surprising lessons you can learn from nature to help ensure that your start-up scales in a world of “survival of the fittest.”

18:30 – Fishbowl Q & A moderated by Bob Jansen

Bob Jansen is CEO of Firmhouse and one of the Dutch Lean Startup Circle founders.

19:00 – Networking with drinks

Meet the Speakers:

Michiel Sikkes:
Michiel is the co-founder and CTO of Firmhouse. He is a jack of all trades and helps everyone in the team coordinate work for client projects and the development of products. He’s also the main operational driver behind our set of online tools that lets corporate teams experiment fast, securely, and compliantly to organizational regulations. His mission is to make all corporate compliance officers fall in love with Firmhouse. He’s passionate about creating and launching new products that gain a deep understanding of customers’ specific circumstances. He’s also an avid disciple of the ‘Jobs to be Done’ business and product design theory. In his free time, he spends most of his time with his wife, little daughter and newborn son and being a member of the city council of Gouda. Occasionally, he tries to spend a few hours on the weekend to create a new product or figure out a new upcoming technology.

Annie Chen:
Annie is an enthusiastic American marketer living in Amsterdam. After studying evolutionary biology in college and entering the job market in 2009 at the height of the financial crisis, she found a home in the world of tech startups and resilient entrepreneurs and teams. Once she got a taste of consumer insights and product marketing, she was hooked. After the rollercoaster of a tech startup in Boston, she wound up at Philips in Amsterdam as a product marketer for the innovative OneBlade men’s shaving tool. Bringing the product concept all the way from idea to market and an extremely successful launch over five years solidified her passion for marketing and innovation. It also showed her she was ready to leave the corporate nest and make a go for it in the world of startups.

Today, as a team member at ScaleUpNation, Annie is focused on empowering scale-up companies that are triple-p focused — people, planet, and profit — to grow fast and drive impact. On the weekends she’s an aspiring entrepreneur, cultivating a new home goods brand: Drom Home. All of the above made possible by the world’s most supportive husband and a somewhat supportive house cat.

We organize meetups, workshops and learning sessions about Lean Startup. We’re part of the global Lean Startup Circle movement.


December 13, 2018
17:00 - 20:00
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