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Break Out: Startup with Bolayo pot: Joining forces to reduce the plastic soup – Rotterdam Business School

November 22, 2018, 18:30 - 19:30

A Meet up for Explorers, Entrepreneurs and Experts network and share ideas

Did you know that every year more than 3 billion plants/flowers plastic pots are consumed every year in Netherlands?
This massive consumption of ornamental plants contribute to the waste in the environment.

Rotterdam Business School in its graduate department of the Rotterdam University of Applied Sciences, conducted a project for the BOLAYO 100% biodegradable plant pot.

The plant pot is a product innovation of the Dutch start-up company’s Plantics and WP Trading. The BOLAYO plant pot is a 100% biological alternative for regular plastic plant pots and its planned to be launched soon.

To stimulate the potential success of the BOLAYO plant pot, the project focused on the following elements:

•Gaining insights regarding the independently-validated image of the key elements for the different potential customer groups for the BOLAYO pot;
•Validation of the willingness of customers to spend more for a BOLAYO plant pot compared with a plastic plant pot;
•Determining of target markets based on research findings
Within this research project, experiments have taken place via multiple sales channels to retrieve customer and market insights.

The project results will be shared during the RBS CONNECT at Venture Café Rotterdam.

International business is what it is all about at Rotterdam Business School Over 2,500 students are currently enrolled in our English-taught bachelor and master programmes.



November 22, 2018
18:30 - 19:30
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