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Break Out: Lessons from journalism: how to use storytelling in times of crisis – The Story Network

April 16, 2020, 17:30 - 18:30

Using stories to connect with your audience is a widely used marketing approach nowadays. Offering useful and inspiring content builds long lasting relationships. It is now more importantly than ever to maintain these relationships. Cutting all your marketing activities is not a good idea. You need to adapt your story to stay in touch and remain authentic. You can learn a lot from journalists, since storytelling is in their DNA. In this session a journalist and marketeer from The Story Network will discuss the do’s and don’ts of storytelling in times of crisis.

In the session we will briefly cover:
– What is storytelling and why is it important?
– Beyond the headlines: examples of corona-stories that stand out
– Lessons from journalism: what storytelling techniques to use
– How to adapt your story in times of crisis
– Q&A

This session is hosted by Nina Schuyffel, freelance journalist working for de Volkskrant, NRC Handelsblad and Financiële Dagblad (FD), also active as a corporate storyteller, and Mart Evers, co-founder of The Story Network and marketing strategist.

About The Story Network
Every organization has great stories to tell. How do you dig up those stories and attract your audience’s attention? How do you get more brand awareness, new contacts and, yes, sales from them?

You’re looking for strategy, creativity and measurable results. Because blogs, interviews, infographics, videos, podcasts or social media posts are only valuable if you know what results they bring you. (Otherwise it is just an expensive hobby.)

The Story Network does that for you. In a good way.


April 16, 2020
17:30 - 18:30